Set Up Mailchimp Integration
Connect Qivra PreOrder with Mailchimp to sync back-in-stock subscribers and pre-order customers into your Mailchimp audiences, where you can segment them and trigger automated campaigns.
What You Can Do With Mailchimp Integration
Section titled “What You Can Do With Mailchimp Integration”| Feature | Description |
|---|---|
| Audience sync | Add subscribers and pre-order customers to a Mailchimp audience |
| Merge fields | Merge fields are loaded automatically from your Mailchimp account |
| Segments & flows | Build targeted segments and automations from synced data |
Prerequisites
Section titled “Prerequisites”Before you begin, make sure you have:
- A Mailchimp account (free or paid)
- A Mailchimp API key
- At least one Mailchimp audience (list)
Step 1: Get Your Mailchimp API Key
Section titled “Step 1: Get Your Mailchimp API Key”- Log in to your Mailchimp account
- Click your profile icon in the top right
- Select Profile from the dropdown
- In the left sidebar, under Extras, click API keys
- Click Create A Key
- Give your key a name (e.g., “Qivra PreOrder”)
- Copy the API key (it ends with a server prefix like
-us21)
Important: Keep your API key secure and never share it publicly.
Step 2: Open the Integration in Qivra PreOrder
Section titled “Step 2: Open the Integration in Qivra PreOrder”- Open Qivra PreOrder from your Shopify admin
- Go to Settings > Third party integrations
- Find the Mailchimp card in the provider list
- Click the card to open the configuration panel
Step 3: Enter Your Credentials
Section titled “Step 3: Enter Your Credentials”| Field | Description |
|---|---|
| API key | The Mailchimp API key you created in Step 1 |
| Server prefix | Optional — automatically extracted from the API key if left empty |
Step 4: Test and Save
Section titled “Step 4: Test and Save”- Click Test And Save
- Qivra verifies the credentials against the Mailchimp API and loads your merge fields
- On success, the provider card shows as Configured
If the test fails, check that the API key is active and correct, and that your Mailchimp account can access the audience, then try again.
Using the Integration
Section titled “Using the Integration”Once connected:
- Back-in-stock subscribers and pre-order customers flow into your Mailchimp audience
- Merge fields available in your Mailchimp account can be used to store subscriber data
- Create segments in Mailchimp such as “Back-in-stock subscribers” or “Pre-order customers”
- Build automated flows (e.g., a win-back flow for customers who subscribed to a restock alert)
Segment Ideas
Section titled “Segment Ideas”- Product-based: “Summer Collection Pre-Orders”, “Limited Edition Pre-Orders”
- Value-based: “High-Value Pre-Orders” ($500+)
- Timing-based: “Shipping This Month”
Troubleshooting
Section titled “Troubleshooting”Connection Test Fails
Section titled “Connection Test Fails”- Verify the API key is correct and active in Mailchimp
- Check that the server prefix matches your account (e.g.,
us21) - Ensure no firewall blocks outgoing requests
Customers Not Appearing in Mailchimp
Section titled “Customers Not Appearing in Mailchimp”- Confirm the integration shows as Configured
- Re-run Test And Save to refresh the connection
- Check your Mailchimp audience for pending contacts (double opt-in can delay appearance)