Customer and Market Selection

This guide covers the Customer selection and Market selection sections of a price list — the controls that decide who sees the B2B price and where.

Customer selection

Under Customer selection, pick one targeting mode:

Mode	Who sees the price
All	Every shopper, signed in or not
Logged-in customers	Only shoppers signed in to a customer account
Guest customers	Only shoppers who are not signed in
By customer tags	Customers with any of the tags you list (e.g. `wholesale`, `vip`)
Specific	Individual customers you pick from a picker

Tag-based selection

The most common B2B setup is By customer tags:

Choose By customer tags.
Enter one or more tags (comma-separated), e.g. wholesale, b2b-approved.
Any customer carrying at least one of those tags gets the price.

Tag customers from the Shopify admin (Customers → open the customer → add tags), then they qualify automatically.

Specific customers

Use Specific for one-off contract accounts. Open the picker, search, and select individual customers. Only the selected customers see the price.

Market selection

Under Market selection, pick one:

Mode	Where the price applies
All	Every market
Specific	One or more markets you pick

Use Specific to run different wholesale pricing per region (e.g. a separate “Europe Wholesale” price list for your Europe market).

How matching works

A customer qualifies for a price list only when both selections match:

The customer meets the Customer selection, and
Their current market meets the Market selection.

If multiple price lists match the same customer/product/market, the one with the highest priority wins — see Priority and effective period.

Common setups

Goal	Customer selection	Market selection
Wholesale for tagged B2B accounts	By customer tags: `wholesale`	All
Logged-in shopper loyalty price	Logged-in customers	All
Region-specific catalog	By customer tags: `wholesale`	Specific: Europe
Single contract account	Specific: Acme Corp	All