Survey & Feedback Form

Survey and feedback forms help you gather insights from customers to improve your products and services. This guide covers the survey form templates available in Qivra Form Builder.

Why Use Survey Forms?

Survey forms help you:

Benefit	Description
Gather Insights	Understand customer needs
Measure Satisfaction	Track NPS and CSAT
Improve Products	Get feedback for development
Make Decisions	Data-driven improvements

Available Survey Templates

Customer Satisfaction Survey

Measure overall customer satisfaction.

Included Fields:

Field	Type	Required
Email	Email	No
Overall Satisfaction	Rating (1-5)	Yes
Likelihood to Recommend (NPS)	Rating (0-10)	Yes
What did you like	Text Area	No
What could improve	Text Area	No
Additional Comments	Text Area	No

Best For:

• Post-purchase surveys
• General feedback
• Customer experience tracking

Product Feedback Form

Collect specific product feedback.

Included Fields:

Field	Type	Required
Product	Product Selector	Yes
Overall Rating	Rating (1-5)	Yes
Quality Rating	Rating (1-5)	Yes
Value Rating	Rating (1-5)	Yes
Review Title	Text	Yes
Review	Text Area	Yes
Pros	Text Area	No
Cons	Text Area	No
Recommend to Others	Checkbox	Yes
Photos	File Upload	No

Best For:

• Product reviews
• New product feedback
• Quality assessment

Net Promoter Score (NPS) Survey

Measure customer loyalty with a single question.

Included Fields:

Field	Type	Required
Email	Email	No
How likely to recommend (0-10)	Rating	Yes
Reason for score	Text Area	No

Best For:

• Quick pulse checks
• Loyalty tracking
• Benchmark comparisons

Website Feedback Form

Collect feedback about your website.

Included Fields:

Field	Type	Required
Overall Experience	Rating (1-5)	Yes
Easy to Navigate	Rating (1-5)	Yes
Found What I Needed	Radio	Yes
Page/Section	Dropdown	No
Issue Type	Dropdown	Conditional
Description	Text Area	Yes
Screenshot	File Upload	No
Contact for Follow-up	Checkbox	No
Email	Email	Conditional

Best For:

• UX improvement
• Bug reporting
• Navigation issues

Using a Survey Template

Step 1: Access Templates

1. Go to Qivra Form Builder
2. Click Templates
3. Filter by “Survey” category

Step 2: Preview and Select

1. Preview available templates
2. Choose one matching your goals
3. Click Use this template

Step 3: Customize

Modify for your needs:

• Adjust questions
• Change rating scales
• Add your branding
• Update styling

Customizing Survey Forms

Rating Scales

Choose appropriate scales:

Scale	Best For
1-5	General ratings
1-10	Detailed feedback
0-10	NPS surveys
Stars	Visual ratings
Emoji	Quick reactions

Question Types

Type	Use For
Rating	Quantitative measurement
Radio	Single choice questions
Checkbox	Multiple selections
Dropdown	Many options
Text Area	Open-ended feedback

Conditional Questions

Show follow-up questions:

IF "Overall Satisfaction" <= 2
THEN show "What could we improve?"
AND require response

IF "Likelihood to Recommend" >= 9
THEN show "What do you love about us?"

Survey Best Practices

Keep It Short

Recommendation	Why
5-10 questions max	Higher completion rate
2-3 minutes to complete	Respect customer time
Only essential questions	Focus on what matters

Question Design

Do	Don’t
Clear, simple language	Leading questions
One concept per question	Double-barreled questions
Consistent scales	Changing scale mid-survey
Optional personal info	Require email

Timing Matters

When	Survey Type
Post-purchase	Satisfaction survey
Post-delivery	Product review
30 days after	NPS survey
After support	CSAT survey

Incentives

Consider offering:

Incentive	When to Use
Discount code	Longer surveys
Entry to giveaway	Feedback forms
Loyalty points	Customer surveys
None needed	Quick NPS

Multi-Step Surveys

Break surveys into logical sections:

Example Structure

Step 1: About Your Experience

• Overall satisfaction
• Likelihood to recommend

Step 2: Specific Feedback

• Product ratings
• Service ratings
• Website experience

Step 3: Open Feedback

• What you liked
• What to improve
• Additional comments

Progress Indicator

Show progress to reduce abandonment:

• “Step 1 of 3”
• Progress bar
• Percentage complete

Survey Distribution

Email Surveys

Send via email:

1. Add survey link to email
2. Include in order follow-up
3. Send in newsletter
4. Automated sequences

On-Site Surveys

Display on your store:

Location	Trigger
Post-purchase	After checkout
Exit intent	Leaving site
Time on site	After 30 seconds
Scroll	Bottom of page

Thank You Page

Add survey after actions:

• Post-checkout
• After account creation
• Following support interaction

Product Pages

Link to product feedback:

• “Write a Review” button
• Feedback form in tabs
• Quick rating widget

Analyzing Survey Results

Key Metrics to Track

Metric	Description
Response Rate	% who completed survey
NPS Score	Promoters - Detractors
CSAT Score	Average satisfaction rating
Sentiment	Positive vs. negative feedback

Using the Data

1. Identify Trends - Look for patterns
2. Prioritize Issues - Focus on biggest impact
3. Take Action - Make improvements
4. Follow Up - Close the loop
5. Track Changes - Measure improvement

Closing the Loop

Respond to feedback:

Feedback Type	Response
Positive	Thank you message
Negative	Reach out to resolve
Suggestions	Acknowledge and consider
Complaints	Investigate and fix

Survey Form Display Options

Popup Survey

Use button trigger:

1. Set Trigger to BUTTON
2. Position: Floating
3. Button text: “Feedback”
4. Show on specific pages

Embedded Survey

Add directly to pages:

1. Use AUTO or EMBEDDING trigger
2. Place in content area
3. Good for dedicated pages

Exit Intent Survey

Show when leaving:

1. Use BUTTON trigger
2. Enable Exit Intent
3. Quick 1-2 questions
4. Non-intrusive

Video Tutorial

Play

Related Docs

• Using Form Templates
• Multi-Step Forms
• Conditional Logic
• View Form Submissions