Submission Analytics
Track how your forms are performing. This guide covers where the numbers live and how to read them.
Where the numbers live
Section titled “Where the numbers live”| Metric | Where to find it |
|---|---|
| Total forms | Home dashboard |
| Total submissions | Home dashboard |
| Submissions over time | Home dashboard chart — pick a date range to see daily submissions, the total for the range, and the average per day |
| Last month views | Home dashboard |
| Last month submissions | Home dashboard |
| Per-form submission counts | Forms list / form details |
| Individual submissions | Submissions page — filter by form and date range |
Reading the Home chart
Section titled “Reading the Home chart”The chart on the Home page shows submissions per day for the selected date range:
- Pick a date range (the picker sits above the chart)
- The chart plots daily submission counts
- The headline shows the total submissions for the range, and the chart shows the average per day — useful for spotting growth or sudden drops
What counts as a view
Section titled “What counts as a view”A form view is counted when a form loads on a page (including popups). Views power the “Last month views” tile.
Digging deeper
Section titled “Digging deeper”Filter the Submissions page
Section titled “Filter the Submissions page”For per-form analysis, go to Submissions and filter by form and date range — the list reflects the filter, and Export CSV gives you the raw data to analyze in a spreadsheet.
Visitor details & UTM
Section titled “Visitor details & UTM”Each submission’s detail view (Basic plan and higher) includes Visitor Details — location, device, browser, OS — and UTM tracking (source, medium, campaign). Use these to see which campaigns actually convert into submissions, not just views.
Tracking with Google Analytics / Pixels
Section titled “Tracking with Google Analytics / Pixels”You can also send form events to your own analytics. See Form Tracking for the custom events the storefront fires on form load and submission.
Common analyses
Section titled “Common analyses”| Question | How to answer it |
|---|---|
| Which form gets the most submissions? | Compare per-form counts on the Forms/Submissions pages |
| Are submissions growing? | Home chart with a long date range |
| Which campaign drives submissions? | UTM tracking in submission details |
| Why do views not convert? | Check visitor details and form length; try simplifying the form |