Submission Analytics
Track how your forms are performing with submission analytics. This guide covers the metrics available and how to use them to improve your forms.
Available Metrics
Section titled âAvailable MetricsâKey Performance Indicators
Section titled âKey Performance Indicatorsâ| Metric | Description |
|---|---|
| Total Views | Times form was seen |
| Total Submissions | Completed forms |
| Conversion Rate | Submissions / Views |
| Average Time | Time to complete |
Accessing Analytics
Section titled âAccessing Analyticsâ- Go to Qivra Form Builder
- Click Submissions or Analytics
- View performance data
Form Views
Section titled âForm ViewsâWhat Counts as a View
Section titled âWhat Counts as a ViewâA view is counted when:
- Form loads on a page
- Form popup is displayed
- Customer sees the form
Views by Form
Section titled âViews by FormâSee which forms get most traffic:
| Form | Views | % of Total |
|---|---|---|
| Contact Form | 1,234 | 45% |
| Newsletter | 890 | 32% |
| Product Inquiry | 654 | 23% |
Views Over Time
Section titled âViews Over TimeâTrack trends:
- Daily views
- Weekly patterns
- Monthly trends
Submissions
Section titled âSubmissionsâSubmission Count
Section titled âSubmission CountâTotal completed forms:
- All time
- This month
- This week
- Today
Submissions by Form
Section titled âSubmissions by Formâ| Form | Submissions | Conversion |
|---|---|---|
| Contact Form | 156 | 12.6% |
| Newsletter | 234 | 26.3% |
| Product Inquiry | 45 | 6.9% |
Submission Trends
Section titled âSubmission TrendsâIdentify patterns:
- Busiest days
- Peak hours
- Seasonal changes
Conversion Rate
Section titled âConversion RateâHow Itâs Calculated
Section titled âHow Itâs CalculatedâConversion Rate = (Submissions / Views) x 100Whatâs a Good Rate?
Section titled âWhatâs a Good Rate?â| Rate | Assessment |
|---|---|
| < 5% | Needs improvement |
| 5-10% | Average |
| 10-20% | Good |
| > 20% | Excellent |
Improving Conversion
Section titled âImproving Conversionâ| Strategy | Impact |
|---|---|
| Reduce fields | Higher completion |
| Simplify design | Less intimidating |
| Add trust signals | More confidence |
| Mobile optimize | Better experience |
Time to Complete
Section titled âTime to CompleteâAverage Completion Time
Section titled âAverage Completion TimeâHow long customers spend:
- Per form
- Per field
- Total time
Benchmarks
Section titled âBenchmarksâ| Form Length | Expected Time |
|---|---|
| Short (3-5 fields) | 30-60 seconds |
| Medium (6-10 fields) | 1-2 minutes |
| Long (11+ fields) | 2-5 minutes |
Optimizing Time
Section titled âOptimizing TimeâIf times are too long:
- Remove unnecessary fields
- Use autofill where possible
- Simplify questions
Analytics by Form Type
Section titled âAnalytics by Form TypeâContact Forms
Section titled âContact FormsâTrack:
- Response time needed
- Common inquiry types
- Peak contact times
Lead Generation
Section titled âLead GenerationâTrack:
- Lead quality
- Source attribution
- Follow-up success
E-commerce Forms
Section titled âE-commerce FormsâTrack:
- Product inquiries
- Return requests
- Review submissions
Using Analytics Data
Section titled âUsing Analytics DataâIdentify Issues
Section titled âIdentify Issuesâ| Signal | Possible Issue |
|---|---|
| Low views | Form hard to find |
| High views, low conversion | Form too complex |
| High abandonment | Too many fields |
| Long completion time | Confusing questions |
Make Improvements
Section titled âMake Improvementsâ- Analyze - Review metrics
- Identify - Find problems
- Test - Make changes
- Measure - Check results
- Iterate - Continue improving
A/B Testing
Section titled âA/B TestingâTest different versions:
| Element | Test Options |
|---|---|
| Field count | 5 vs 7 fields |
| Layout | Single vs multi-step |
| CTA button | Different text |
| Colors | Different schemes |
Reporting
Section titled âReportingâRegular Reports
Section titled âRegular ReportsâCreate reports for:
- Weekly performance
- Monthly summary
- Quarterly review
Report Contents
Section titled âReport Contentsâ| Section | Data |
|---|---|
| Overview | Key metrics |
| By Form | Individual performance |
| Trends | Changes over time |
| Recommendations | Action items |
Sharing Reports
Section titled âSharing Reportsâ- Export to PDF
- Share with team
- Include in presentations
Integration with Other Tools
Section titled âIntegration with Other ToolsâGoogle Analytics
Section titled âGoogle AnalyticsâCombine with website data:
- Traffic sources
- User behavior
- Conversion paths
CRM Integration
Section titled âCRM IntegrationâConnect submissions to:
- Customer records
- Sales pipeline
- Support tickets
Best Practices
Section titled âBest PracticesâRegular Review
Section titled âRegular Reviewâ| Frequency | Action |
|---|---|
| Daily | Check for issues |
| Weekly | Review trends |
| Monthly | Deep analysis |
| Quarterly | Strategic review |
Set Goals
Section titled âSet Goalsâ| Metric | Goal Example |
|---|---|
| Conversion | Increase by 10% |
| Response time | Under 24 hours |
| Submissions | 100 per month |
Track Changes
Section titled âTrack ChangesâWhen you make changes:
- Note the date
- Document what changed
- Compare before/after